A New YouTube Strategy

More thoughtful, informative, and entertaining content

Photo by Karl Raymund Catabas on Unsplash

If you have been reading my writing or watching my movies for some time, you know I have undergone many transformations. From law and politics with doses of philosophy to travel, food, parenting, and fun.

In short, I am a jack of all trades but a master of none when it comes to any sort of content strategy. All of the “professional” online coaches will instruct you to “niche down” and focus on one or two topics to build an audience.

That advice has never worked for me. I simply have too many interests. I get too excited when something new pops up, the same way my son does when a new piece of chocolate comes into view.

This isn’t great for mastery. Imagine if Michelangelo didn’t focus on sculpting David because he was fascinated by how the Medici ruled Florence, or because he discovered a new recipe that he wanted to make a movie about.

Not that I am Michelangelo, of course.

But I am really trying to chart a new and stable course this time. Using my background and experience in law, politics, and finance to add value in a more meaningful way. I announced this new trajectory on my YouTube channel, which I hope you’ll subscribe to if you haven’t already:

I still plan to make travel, food, and fun videos because I love them, and we all need levity in this world. But the state of the global economy and the geopolitical situation in most parts of the world call for more balanced and thoughtful perspectives that promote critical thinking, not partisan ideology.

I hope to add more of those perspectives through short movies on my YouTube channel. It’s similar to the approach I have already taken with The Political Prism publication on Medium, which has seen solid growth over the past year as we near the 6,000 subscriber mark.

If you have enjoyed my writing about law, politics, philosophy, books, and social commentary, I think you will really enjoy what comes next on my YouTube channel.

As I said in the video above, we need more critical thinking in a world that actively discourages it. Extreme statements that play well on social media and drive engagement must be actively countered with logic, history, and dispassionate reason.

It’s a big reason why I love studying law and why I became a lawyer — well-reasoned arguments can save the world. You don’t even need to be a lawyer to make them.

The 21st-century battleground for ideas is the internet and specifically social media. If voices with negative agendas are allowed to win with their reckless or intentional spreading of falsities, the public square will suffer the consequences. Democracies, which depend on an informed citizenry, will decay and crumble.

We are already seeing it with the rise of strongmen and authoritarianism around the world.

So let’s counter those forces together with ideas that promote critical thought, books that inspire and challenge preconceived notions, and history that puts everything into appropriate context.

I won’t always be right. You shouldn’t always agree with me.

But that’s precisely the point.

We have to talk to people we disagree with. We have to challenge each other and the way we think. Diplomatic disagreement can identify falsities and elevate the best ideas to the top.

I hope to play a role in that effort not only through this newsletter and The Political Prism, but through my YouTube channel too.

I hope you will join me.